Twenty participants have graduated from the second edition of digital marketing training programme organised by DigifyNG, an arm of the non-profit organisation based in South Africa, DigifyAfrica.
The training organised in partnership with Facebook offered participants the opportunity to undergo intensive training for weeks; with the training cutting across all aspects of digital marketing.
Speaking at the graduation ceremony held at the CC Hub Yaba, Lagos, Nigeria, Florence Olumodimu Program Director, DigifyPro Nigeria, said the training has recorded outstanding success with participants from the Cohort two winning awards and 19 out of the 20 have gotten job placements with different advert agencies.
“It has been an amazing experience because it was not a one-off session, over the past five years, I have been training people. What make this difference is because they came into the program and they are going with a job. Out of the 20 participants only one had stepped into an agency before, where she did a six-month internship without payment, all others are completely without a job. One of the criteria for selection is you must be without a job, and it does not matter your background, because all the graduates are from different fields.
Within two months, they have entered four agencies, with each visited company giving us their brief to work. The most important is that they came first and second in an event for which they pitched for.”
Furthermore, Sherry Dzinoreva, Facebook, Public Policy Program lead, Sub-Saharan Africa, congratulated the participants as she emphasised Facebook’s support to partner with local organisations to promote digital marketing in Nigeria.
“The company do not have plan for now,” adding that “the program will create pipelines of jobs for talented digital marketing individual that are job ready and expanding the curriculum for which they are been trained,” she said.
