OLF Gets Bigger With 2M Participants, 90M Viewers Around The World For 2018 Edition

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Brand PR/Internal Comms. & Sponsorships Manager, Sandra Amachree, Special Adviser to the Lagos State Governor on Arts and Culture, Hon. Adebimpe Akinsola, Music Artiste, Mr P, Lagos State Commissioner for Tourism, Arts and Culture, Mr. Steve Ayorinde, Brand Manager, Star Lager Beer, Onyebuchi Nwangwu and Head of Media and Brand PR, Nigerian Breweries Plc, Mr Wasiu Abiola at the 2018 One Lagos Fiesta Press Briefing in Lagos recently.
Brand PR/Internal Comms. & Sponsorships Manager, Sandra Amachree, Special Adviser to the Lagos State Governor on Arts and Culture, Hon. Adebimpe Akinsola, Music Artiste, Mr P, Lagos State Commissioner for Tourism, Arts and Culture, Mr. Steve Ayorinde, Brand Manager, Star Lager Beer, Onyebuchi Nwangwu and Head of Media and Brand PR, Nigerian Breweries Plc, Mr Wasiu Abiola at the 2018 One Lagos Fiesta Press Briefing in Lagos recently.

One Lagos Fiesta gets bigger with two million direct participants, 90 million viewers expected at the 2018 edition of the street party.

Steve Ayorinde, Lagos Commissioner of Tourism, Arts and Culture made this known on Monday at a press briefing held at State Secretariat Alausa to announce this year’s edition of the fiesta.

Ayorinde, who attended the media meeting with other senior officials of the State Government, said top Nigerian artistes are billed to perform at the event.  Some of the a-list artistes expected to perform at this year’s OLF include Olamide, Teni, Slimcase, Mr Real, Humblesmith, Blackky, Mr P, Dr. Adewale Ayuba, Saheed Osupa, among many others.

“As a Government, we are encouraged by the noticeable achievements recorded as a result of hosting this event and we are taking advantage of this year’s edition to fete millions of Lagosians who have supported this initiative running for the 4th consecutive year.

“The One Lagos Fiesta draws parallel with other international cross over events in the world especially in the countdown night of December 31, and with the unique features associated with the fiesta, it is anticipated to attract over 2million direct participants across the State and over 90million viewers via live television and live streaming on social media,” Ayorinde said.

He said considering the strategic position of Lagos as the economic and socio-cultural hub of Africa with vibrant expression of art, it had always been the tradition of Governor Akinwunmi Ambode’s administration to use such instrument as springboard to drive development and market the State’s potentials to domestic and foreign investors who would, in turn, contribute meaningfully towards making Lagos Africa’s model megacity.

Tagged ‘A December to Remember,’ the Commissioner said there would be live music concert, which will feature trending DJs and MCs and performances by popular Nigerian artistes and musicians running from 6.00p.m till 12 midnight across the five venues in Agege (Agege Stadium), Victoria Island (Bar Beach/Eko Atlantic City), Badagry (Badagry Grammar School), Epe (Epe Marina Waterfront) and Ikorodu (in Ikorodu Town Hall).

Other festivities, according to him, are kiddies corner, which would run from 12.00p.m to 6.00p.m with various activities like bouncing Castle, Rodeo Bull, Carrousels, among others, as well as cultural performances, stage plays and talent hunt, otherwise known as Lagos Grows Talent, a grassroots’ competition which provides a platform for youths to compete using their talents in the areas of music, dance, comedy and other creative activities.

Ayorinde also announced the introduction of a raffle draw as part of this year’s fiesta for the purpose of winning a brand new saloon car, courtesy of one of the partners, CIG Motors.

Giving details, he said: “The competition is open to only residents of Lagos State who are up to 18 years of age and are in possession of a valid Permanent Voter’s Card (PVC). Every individual that resides in Lagos and wishes to participate is a potential winner of the vehicle.

“Entries will open on Thursday, 6th December and close on Wednesday, 26thDecember 2018, and entries will be submitted strictly online through the OLF website, while the winner is expected to emerge through a raffle draw which will be conducted on the 31st December, 2018 at Eko Atlantic City venue. There are other consolation prizes to be won.”

While thanking all the sponsors for supporting the vision of the present administration to scale up the entertainment and tourism potentials of the State via the OLF platform, Ayorinde also encouraged Lagosians and visitors to take advantage of the fiesta to experience and savour the attractions it brings whilst enjoying the fun that is available in all the venues, just as he assured that adequate measures have been put in place for security, traffic management, sanitation and health concerns to ensure safety of lives and property throughout the course of the fiesta.