Digify Africa, in partnership with Facebook, is developing Africa’s next generation of digital talent through its annual training of select university graduates in digital marketing.
The programme which started in Lagos also kicked off in Abuja on 19th August, 2019.
Called DigifyPRO, the training is an eight-week intensive Digital Marketing training programme facilitated by Digify Africa and supported by Facebook commenced it’s fourth Cohort in Nigeria is holding in Abuja for the first time.
The Programme will equip 20 smart Nigerian graduates between the ages of 20 to 30 years who are not currently in full-time employment with key skills to enter the digital workplace.
“Our end goal is to inject the Nigerian advertising industry with well trained DigifyPRO graduates who bring with them a new burst of energy and critical cutting-edge skills,” says Florence Atunwa Olumodimu, Programme Director at Digify Nigeria. “Most importantly, in the 8-weeks they are given job readiness skills to ensure that they are able to thrive in the workplace and offer value to their employers” she added.
After the eight-week programme, each of the 20 graduates will be put in a Nigerian Agency or Corporate Organization for a twelve weeks work placement experience where they can hone their newly acquired digital and work skills.
The programme is designed to give trainees practical hands-on experience and cover topics such as: Vocational and workplace skills; Agency processes; Digital Marketing; Analytics and measurement; Social Media;Content and Email marketing; UX/UI; Paid advertising; SEO etc… The training programme consists of weekly Live Briefs from Agencies; Workshops; Key Industry Guest Speaker Sessions and Work Placements. With the wide range of skills, knowledge and hands on experience gained through the programme, our graduates become great assets to any company they join.
DigifyPRO has been running in South Africa since 2014 and to date has graduated over 500 digital professionals (500 is inclusive of Digify Africa LiveMag initiative) into the South African marketing, advertising and small business industry, launching over 250 agency careers.
“Facebook believes in supporting Africa’s youth through programmes like DigifyPro that develop and provide young people with the tools they need to build our economy”, says Adaora Ikenze, Head of Public Policy, West and Central Africa. “We are proud of the graduates from the past three Cohorts and admire the determination and drive they have shown throughout this programme and we are excited to see a new set of 20 participants kick start their journey into digital careers,” she added.
As a testament of the quality of the programme, two teams from the DigifyPro Nigeria Cohort 2.0 in Lagos, Nigeria emerged as runner up (2nd place) and 1st place winners at the AAAN YoungLAIFers Competition (Lagos Advertising and Ideas Festival) which took place at the end of December 2018.
As a youth-driven network, Digify Africa’s purpose is to support young people learning, working and leading Africa’s digital economy. In the past seven years, the organisation has trained over 90 000 young people in digital skills. Over the next 6 months, Digify Africa in partnership with Facebook, will be running DigifyPro in five cities across the continent including Durban, Johannesburg, Lagos, Nairobi in addition to Abuja currently on-going.
Digify Africa is currently recruiting for its fifth Cohort in Nigeria with applications now open until October 2nd. DigifyPro Nigeria Cohort 5.0 will start on the 14th of October and run until the 7thof December 2019. Graduates in and around Lagos are encouraged to visit the Digify Africa website https://www.digifyafrica.com/prolagosto apply.