Emmanuel Afemikhe
In the grand scheme of things, being a participant in the just concluded DigifyPro Cohort 7.0 is one of the greatest things 2020 offered me. I had always wanted to have a cutting edge digital skill but I didn’t know how to go about it. And, it is an open secret that acquiring these skills aren’t cheap, the financial requirement is huge.
My joy knew no boundary when I heard of DigifyNG. I applied and I was shortlisted. The training was online but the quality of the course outline is water tight. We had different industry experts who exposed the nitty-gritty of digital marketing to us. We were not only exposed to digital skills but also soft skills. In week one, the course outline was on Goal Setting and Introduction to the Nigerian Digital Space.
Week two was the Content strategy week. We had various agency guests who lectured us on what makes a good content, the purpose, goal and objective of a good content. Now, I can confidently prepare industry standard content.
In week three, the Social Media week, we learnt how to effectively use and manage social media to achieve business goals and objectives. As we progressed in the subsequent weeks, we had sessions on web development, media buying and planning, UI/UX, Google Analytics, Data Analytics, Effective Communication, SEO, Email Marketing, Stop Motion, Graphic design and video editing.
The program made me more agile oriented and it immensely improved my leadership and collaborative skills. I was in a team of ten. I learnt how to work collaboratively and remotely. This is something I could not do before. On the program, I learnt about emotional intelligence. This has greatly improved my level of interpersonal relationship. We also had sessions with our counterparts from Keyan and South Africa. This was a great moment for me to learn with other Africans.
Without mincing, DigifyPro changed a lot about my soft skills and digital skills. I am now a certified Facebook Digital Marketing Associate courtesy of DigifyPro. I strongly recommend that young individuals who want to make a quantum leap in career development should be in digifyPro. Once again, I am so happy for this life and digital transformational opportunity. I have been digified.
