Reckitt Benckiser Nigeria, makers of leading Antiseptic brand, Dettol and The Federal Ministry of Water Resources have signed a Memorandum of Understanding to partner on a national campaign to achieve a cleaner and healthier Nigeria.
The signing ceremony which was attended by the Honorable Minister of Water Resources, Engineer Suleiman Hussein Adamu alongside other top officials of the Ministry, also had in attendance the leadership team of RB Nigeria, health professionals and members of the press.
Recent reports have placed Nigeria amongst the top nations that bear a significant portion of the global disease burden and high under-5 mortality rates. Many of these diseases, such as diarrhoea can be prevented by proper hand washing habits and wide scale hygiene education. This is a major motivation for the setting up of the Clean Naija Initiative.
The MoU and Dettol’s Clean Naija Initiative comes at a time when a lot of people in Nigeria are exposed to communicable diseases – with children being the most susceptible. The program is expected to contribute to individual-led behaviour change that improves public health nationwide.